Managing your reputation is a business skill that will give you success or failure. There just aren’t enough business owners who realize what it takes to manage their image effectively. Fortunately, what follows is a compilation of expert tips to help you with the process.
When you’re dealing with content that’s negative online about the brand you represent, you should work on having a good offense. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Continue posting positive content until the negative ones slip into obscurity.
It is important to remain personable when you are online. Posting status updates and tweets won’t work until you communicate actively with the audience. If you get someone posting a question to a social media site you run, be sure you’re answering things as fast as you can. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.
Maintain a good image by working to alleviate customer dissatisfaction. Try to turn a bad experience into a positive one by showing that you care. It is great to display this online. Other customers and prospects will see that you are proactive in addressing customers’ problems and will be more inclined to do business with you in the future.
Optimize your webpages with your crucial search phrase for a better online reputation. This is generally your company’s name. Google likes authoritative sites. When they see you as an authority, they will be more likely to move your site up in the search engine results.
Keep up on your social network activities. Most consumers expect their comments and questions to be responded to. Be sure that you respond promptly, preferably no later than a couple of hours. Since most businesses are not as vigilant, being responsive will really make you stand out.
If you do a search for your company online and you see information that is not true, you can petition the site owner and ask them to take it down. As long as you can show solid proof that this information is libelous, most site owners will have no problems removing it.
You may become angered when you read a negative comment about your business. It is best to maintain a level head and address the accusations directly. Other people will probably recognize the truth if you stay calm.
Work towards transparency. This means to be upfront with your customers. If there’s a mistake that gets made, you need to know how to handle it well. Good reputation requires transparency in business.
Never cover up any mistakes your business may have made. Modern customers are smarter than that. Rather than ignoring the issue, take responsibility for it and try to quickly correct the mistake. This will lead to forgiveness and you can then move on.
Monitor what information you use on the web. It can be used against you down the road. Even a small number of people can spread bad publicity to the masses.
Many sites offer to post fake reviews that are positive and you might think you competitors use them. Avoid joining in on this. This is bad business practice, plus this type of activity is illegal in several states.
Don’t let your emotions get out of control. Good stress management is a great habit. Find an activity you love to help lower your stress. Never get entangled in online battles. This can really destroy your reputation.
When you see negative comments on your blog, site, or social media page, you will probably become upset. The key thing to realize is that you never want to react without first thinking of the best way to handle the situation. Think the situation through before making any kind of response. That way, you can steer clear of reputation pitfalls online .
You may not have success in business if you do not build your image. Learning how to shape people’s perceptions about your company is essential. Therefore, keep this article handy and refer back to it should a situation arise.